3 Quick Content Tips to Help Small Businesses Survive the AI SEO Revolution

The rapid integration of AI into SEO is transforming how businesses attract and engage with their customers online. For content creators and small business owners, staying ahead of these changes is crucial to maintaining visibility and competitiveness in the digital landscape. Here are Three Essential Content Tips to help your content not just survive but thrive amid the AI-driven SEO revolution.

3 Quick Content Tips To Help Small Business Survive The AI SEO Revolution

Up until 2022, search engines like Google and Bing had displayed search results as a list of blue links directing users to specific sites in order to find the information they need. However, AI has changed this by providing direct answers to queries. This shift, called Search Generative Experience (SGE), combines artificial intelligence with traditional search results and has greatly impacted SEO and content rankings on social media.

Content Is (still) King 👑

What is Alt-Text and how can it help my content reach more people?

In today's digital landscape, creating engaging content is more important than ever for attracting and connecting with your meme-obsessed online community and providing alt-text only exacerbates your reach. Alt-text helps those with visual impairments understand your post and it also provides a content description for search engine crawlers

which can ultimately help improve content rankings.

Social media platforms like Twitter, Facebook, and Instagram analyze your content and place it in front of your target audience. Yes, you heard that right. Some of the biggest social media platforms we've come to know now allow us to provide alt text for our content, and Jen Spencer (CEO - Smartbug Media) says we can expect even more change within the next 12-18 months. Staying in the loop with some of these content-specific trends featured on social media will remain imperative for small business owners to enhance their discoverability online and effectively engage their audience.

Understand User Intent 👪

What is my audience looking for and Why are they looking for it?

User intent simply refers to the reason or the 'why' behind your consumer's search query. By understanding the intent behind your consumer's search needs, content creators can piece together carefully curated content that's not only relevant but more likely to rank higher in Google's SERP.

To create content that aligns with user intent, it's important to conduct thorough keyword research and analysis. This involves identifying the keywords and phrases that users are most likely to use when searching for information related to a particular topic. Google’s Keyword Ideas Tool is a great place to start! However, it's not enough to simply target these keywords in your content - you also need to consider the intent behind the search query and develop content that meets that specific need.

Differentiation 💡

Bring back personality and authenticity to your brands voice

Google will likely continue improving its algorithms to devalue low-quality AI-generated content, making quality content more prominent. Creators should focus on their target audience and develop content that deeply resonates with them; covering unique topics and using the type of personal approach that Chat GPT can't replicate. Distinctive yet personal content will be key to thriving in today's AI-driven search environment.

Key Takeaway: Show Face & Make Personal Content!

Posting strategies can include:

• Sharing personal stories can help your brand become relatable.

• Showcasing behind-the-scenes content of your day-to-day can give viewers a different perspective of how your business operates.

• Video-based testimonials from genuine customers can help your small business establish credibility and trust.

• Providing tutorials, offering insights, and opinions can help further solidify your brand as a thought leader in its industry.

• Humorous memes continue to dominate social media and remains one of the best forms of shareable content.

When in doubt, let your brand's personality flourish and don't become overly fixated on things like aesthetics or the perfect caption. Focus on the content itself and implement A/B testing. This will only help you get closer to adopting a more personalized content strategy.

Final Thoughts

Amid the never-ending complexities of AI and SEO, it's important not to rush for overnight solutions. Google's ever-evolving algorithms mean that SEO and its interaction with AI will continue to shift, guiding content creators toward new strategies. However, if you're looking to euro-step this workload entirely (Team USA pun intended 🏀), we have a solution for you! Our team specializes in creative content solutions, ranging from photography and graphic design to user-generated content (UGC).

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PS: Whether you intend to take on creative content by yourself or with a team, rest assured that all of this is entirely achievable with intentionality and a commitment to staying ahead of the AI SEO Revolution.