Pockets Full of Pennies: Strategy, SMMA & Branding

Pockets Full of Pennies is a Los Angeles-based clothing company, offering relaxed-fit, high-quality apparel. They struggled to identify their target audience, a challenge that could be addressed by focusing on data driven insights and branding.

Process

Problem

PFOP faced challenges with branding and identifying the right demographic to target for ad campaigns, making it difficult to clarify their market positioning and sell products.

Solution

Through A/B testing organic SMMA campaigns we quickly discovered that Generation Z males made up a significant portion of engagement and viewed the clothing as luxury streetwear. With this insight, we defined a clear target audience, enabling them to run ads that led to multiple sell outs.

Impact

32% increase in direct website traffic
Niche defined & Increase in product sales
120% increase in Facebook following