Gracie Barra Jiu Jitsu: SMMA & Email Marketing

Gracie Barra Jiu Jitsu is one of the most trusted names in martial arts today however they encountered challenges with engagement on social media, and converting warm leads..

Process

Problem

Our challenge was to identify why social media impressions and newsletter open rates were underperforming. These key channels and their metrics were negatively impacting engagement, leads generated and student enrollment.

Strategy

We took a different approach to our newsletters, prioritizing information and exclusive content as opposed to directly selling the brand. By delivering personalized, captivating content, we achieved outstanding results.

Milestones

8% increase in foot traffic
16% increase in Facebook following
60% increase in Instagram following