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Anderson Bat Co.: UGC & SMMA

Anderson Bat Company, a leading supplier of aluminum baseball bats for college athletes in the U.S., tasked us with promoting their new 2023 product line on social media.

Process

Problem

Their social media presence showcased high-quality imagery but lacked engagement and the video content necessary to reach beyond their existing audience.

Solution

By incorporating video content, collaborating with industry influencers, and leveraging user-generated content (UGC), we successfully increased brand awareness.

Impact

  • 24% increase in direct website traffic

  • 51% increase in Instagram following

  • 3000% increase in month one impressions

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